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Yeti Tibeb Lealem Traditional Cloth Maker is a
business established in September 2004, as a sole proprietorship
primarily to manufacture and sale quality casual and occasional
traditional clothes.
Yetenayet Eshetu
is the owner and manger of the enterprise. She is fully responsible for
the designing and production of the clothes. She has a diploma in
designing and dress-making in patented group Method of SITAM. Her three
years of study at SITAM were instrumental in giving her the foundation
to attain such a rapid success. Yetnayet has also participated in
several workshops, trade fairs and bazaars that were held in Addis
Ababa, Nairobi and Beijing. Currently, Yetnayet is known as one of the
most creative and influential traditional designers to emerge in the
Ethiopian Traditional Dress market.
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For the
Brides who dreams in Color |
Please
view our exciting new Braids and other products maid
collections at
Gallery page |
Yeti,
combined her classical style with your contemporary taste. |
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The
objective of the enterprise is to manufacture and sell traditional clothes for
both domestic and foreign markets and ultimately to generate sustainable profit
while contributing to the country’s overall economy. Yetnayet channels her
instinctive knowledge of what woman and men desire from clothing in the creation
of couture designs that are both elegant and refreshing. Yeti reveals that her
aesthetic philosophy is to “design clothes that people remember, clothing that
is innocent in form, but daring enough to awaken new style”. She spends a
tremendous amount of time with each design, paying particularly close attention
to both the creative detail and the perfection of the fit.
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Vision:
leading the market in traditional clothes business by specializing in best
quality and fashionable Ethiopian traditional clothes that are designed to meet
customer needs and reflect traditions & values of Ethiopia.
Mission:
The mission of her enterprise is enhancing and sustaining profitability through
meeting customer needs by way of manufacturing and selling superior quality and
value added Ethiopian traditional clothes both for domestic and foreign markets.
The vision and mission of the enterprise presupposes not only production of
quality, fashionable and value added traditional clothes that offer a high
degree of convenience and satisfaction for both domestic and foreign customers
but, also conducting our business affairs with utmost integrity and business
ethics that support traditional dress weavers (Shemmanes).
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